“Smart Fit 100” – 24 Hour Fitness Centers & Gyms

Japan’s work culture is the subject of much criticism & debate, and will probably remain so for many years to come – with most office workers remaining in the workplace until the late hours of the evening, and with little to no free time to pursue their interests, hobbies, or even family time, it’s no wonder that typical gym opening hours do not suit many of the country’s salaried employees & busy business owners. As a result, the last decade has seen a large increase in “around the clock” fitness gyms opening all around the country – and, coupled with an increased awareness for health and well being, the fitness gym industry is now estimated to be generating approximately 479 billion JPY (app. 4.3 billion USD) in annual sales. And, with large scale 24/7 gyms requiring a large floor space, their locations are often inconvenient for potential clients, who would often prefer a smaller, more central location which they can check into on their way in or out of the office – such as in close proximity to a train station, or other easily accessible inner city venue – and with dedicated personal trainers available at any hour of the day or night. “Smart Fit 100” is a franchise chain which is answering this need for a smaller, more personal and centrally located fitness center, and their nation-wide presence and membership numbers are rapidly increasing.